General

Companies supply chains next carbon target

High carbon suppliers beware - carbon performance offers major risk, or reward.
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The Path to Carbon-Footprint labeling

This Economist article is a few months old but well worth the read. More here...
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Can Cloud Computing avert the Carbon Storm

Does cloud computing have the potential to reduce companies carbon emissions? More here...
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On-line retailers take advantage of CO2counter’s new cloud solution

On-line retailers have already opted to measure and give their customers the option to offset at point of purchase using the CO2counter.
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Gaia & Climate Friendly collaborate on transactional level carbon offset certificates

In what is believed to be an Australian first, the CO2counter is now being deployed to measure, report then automatically generate a personalise Climate Friendly offset certificate at a transactional level. More here...
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The Gaia Partnership and Greentrac

To help meet your organisations environmental strategy the Gaia team can now help you reduce PC and office print equipment carbon emissions, and related costs.
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Measurement of CO2 in digital files commences in Europe

How a major marketing company is meeting the growing demand for independent carbon measurement.
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What the carbon tax means. The short version.

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Barbie Destroying rainforest

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Carbon neutrally. Isn't it just cheating?

This great send up of the whole carbon neutrally proposition should be duly noted by companies that just want the problem to go away.
Remember the focus should always be on measurement & reduction
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Are carbon offsets the first refuge of rogues?

In this special audio presentation Chris Sewell who also is Business Director for TrinityP3 consulting services, sits down with David Crew of On Paper to talk about the explosion of marketing businesses claiming ‘Carbon neutrality’ as a marketing position while not understanding that offsets are the first refuge of rogues. Chris is passionate about reducing carbon emissions in the business he knows - advertising.

http://papertellsastory.com/2008/11/07/sustaincommworld-live-with-christopher-sewell/
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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars

According to my calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter.

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Carbon emission reduction NOT Carbon neutral

Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions.

In the UK they have had a government who recognized the issue of climate change earlier and therefore legislated to force behavioral change.

While not way ahead of Australia, one of the things that I noticed, and liked, was the growing skepticism towards the carbon neutral claim.

The focus is now on standards for product labeling of emissions.

Consumers can make a choice not only on price and quality but also the amount of emissions the product produces.
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