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Carbon neutrally. Isn't it just cheating?

16/06/09 17:30
This great send up of the whole carbon neutrally proposition should be duly noted by companies that just want the problem to go away.
Remember the focus should always be on measurement & reduction.
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Are carbon offsets the first refuge of rogues?

08/11/08 11:54
In this special audio presentation Chris Sewell who also is Business Director for TrinityP3 consulting services, sits down with David Crew of On Paper to talk about the explosion of marketing businesses claiming ‘Carbon neutrality’ as a marketing position while not understanding that offsets are the first refuge of rogues. Chris is passionate about reducing carbon emissions in the business he knows - advertising.

http://papertellsastory.com/2008/11/07/sustaincommworld-live-with-christopher-sewell/
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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars

25/08/08 14:53
According to my calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter.

Read More...
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Carbon emission reduction NOT Carbon neutral

25/07/08 16:27
Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions.

In the UK they have had a government who recognized the issue of climate change earlier and therefore legislated to force behavioral change.

While not way ahead of Australia, one of the things that I noticed, and liked, was the growing skepticism towards the carbon neutral claim.

The focus is now on standards for product labeling of emissions.

Consumers can make a choice not only on price and quality but also the amount of emissions the product produces. Read More...
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