General
Carbon neutrally. Isn't it just cheating?
16/06/09 17:30
This great send up of the whole carbon neutrally
proposition should be duly noted by companies that
just want the problem to go away.
Remember the focus should always be on measurement & reduction.
Remember the focus should always be on measurement & reduction.
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Are carbon offsets the first refuge of rogues?
08/11/08 11:54
In this special audio presentation Chris Sewell who
also is Business Director for TrinityP3 consulting
services, sits down with David Crew of On Paper to
talk about the explosion of marketing businesses
claiming ‘Carbon neutrality’ as a marketing position
while not understanding that offsets are the first
refuge of rogues. Chris is passionate about reducing
carbon emissions in the business he knows -
advertising.
http://papertellsastory.com/2008/11/07/sustaincommworld-live-with-christopher-sewell/
http://papertellsastory.com/2008/11/07/sustaincommworld-live-with-christopher-sewell/
Advertiser’s Carbon Footprint equivalent to 380,000,000 cars
25/08/08 14:53
According to my calculations marketing communication
globally is responsible for over 500 million tonnes
of CO2-e per year and is forecast to grow by over 5
percent every year thereafter.
Read More...
Read More...
Carbon emission reduction NOT Carbon neutral
25/07/08 16:27
Having just returned from the UK it is interesting to
reflect on the differences between the approaches to
carbon emissions.
In the UK they have had a government who recognized the issue of climate change earlier and therefore legislated to force behavioral change.
While not way ahead of Australia, one of the things that I noticed, and liked, was the growing skepticism towards the carbon neutral claim.
The focus is now on standards for product labeling of emissions.
Consumers can make a choice not only on price and quality but also the amount of emissions the product produces. Read More...
In the UK they have had a government who recognized the issue of climate change earlier and therefore legislated to force behavioral change.
While not way ahead of Australia, one of the things that I noticed, and liked, was the growing skepticism towards the carbon neutral claim.
The focus is now on standards for product labeling of emissions.
Consumers can make a choice not only on price and quality but also the amount of emissions the product produces. Read More...