Marketing
Tread lightly on the path to green marketing
11/01/10 15:47
More food for
thought for marketers who think simply switching from
paper to on-line will tick all their green corporate
boxes. See the podcast from Don Carli at The Institute For
Sustainable Communications
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A Simple Guide to Climate Change
16/11/09 16:20
How Green is Aussie Media?
07/11/09 13:05
The environmental footprints of media companies have
left deep indents on green audits carried out
globally. Australia’s media claims to be doing the
right thing, but are they? Sophia Russell from
B&T checks out the landscape.
Transcript from 'The Green Guide' published October 16th 2009
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Transcript from 'The Green Guide' published October 16th 2009
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Green-washing. How to tread carefully on a planet full of environmental land-mines
14/05/09 18:12
I wait with interest for the final release of
Australia's AANA’s environmental code of conduct.
The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a hesitant and fast becoming cynical environmentally aware buyer.
Now that’s what I call a Herculean task. Read More...
The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a hesitant and fast becoming cynical environmentally aware buyer.
Now that’s what I call a Herculean task. Read More...
The Hidden Carbon Culprit
25/07/08 16:26
The paper industry continues to cop the brunt of the
environmentalist anger when it comes to the evils of
carbon emissions. Some of this is justified. But
there is another CO2 monster lurking in the office.
Marketers tend have a simplistic catch-cry of ‘move away from paper based communications and go on-line’. So let’s have a look at some basic facts and figures about on-line.
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Marketers tend have a simplistic catch-cry of ‘move away from paper based communications and go on-line’. So let’s have a look at some basic facts and figures about on-line.
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The perils of claiming the Green high ground
25/07/08 16:23
Slowly but surely examples of bad luck or bad
management of a company’s environmental positioning
are creeping into the media. Read
More...
Green-washers beware: Tesco show the the correct way to market their eco direction
25/07/08 16:22
I have just read with interest the news from Tesco
where they are showing the amount of carbon that is
being generated between 'seed and store' on 20 of
their items.
Yes they are maximizing the marketing mileage of this by telling everyone that they are acting in an environmentally responsible way.
To me this transparency is to be applauded. They are talking about the good things they are doing and at the same time not being afraid to show the world the amount of carbon they are putting out in the process. Let's hope this lead is followed.
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Yes they are maximizing the marketing mileage of this by telling everyone that they are acting in an environmentally responsible way.
To me this transparency is to be applauded. They are talking about the good things they are doing and at the same time not being afraid to show the world the amount of carbon they are putting out in the process. Let's hope this lead is followed.
Read More...
Comparing Carbon emissions
25/07/08 16:18
With all the new terms appearing around the world of
greenhouse gases it is hard to keep up. Carbon
offsets, carbon trading, carbon neutral and green
washing are a few of the more common that are being
bandied around.
When looking at the world of marketing communications it starts to get harder to know if you are doing the 'right thing'. Read More...
When looking at the world of marketing communications it starts to get harder to know if you are doing the 'right thing'. Read More...