Media

How Dirty is your data?

Greenpeace's report on what energy choices the major data centres are making.
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The power driving social media

The power of social media in the carbon debate

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Media Companies being to measure the CO2 from advertising. CO2counter still only independent system

At last, some movement in the UK on measuring carbon emissions in advertising. While the CO2counter remains the only independent calculator of Carbon emissions it is good to see some more interest in this aspect of a companies carbon footprint. More here...
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The Mediavore's Dilemma: Making Sustainable Media Choices

Read Don Carli's article in Mediashift on the environmental dilemma facing media buyers.
http://www.pbs.org/mediashift/2010/06/the-mediavores-dilemma-making-sustainable-media-choices152.htmlMore here...
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Big Brother's shrinking carbon footprint from it's rating demise.

As the station bosses worried themselves, then the show into an early grave, there is some good news.

Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series.
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IT industry's carbon footprint equal to aviation's

The lack of comment from the IT industry on the new Carbon Age has been suspicious in it's absence. And for good reason.More here...
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