Read Don Carli's article in Mediashift on the environmental dilemma facing media buyers.
http://www.pbs.org/mediashift/2010/06/the-mediavores-dilemma-making-sustainable-media-choices152.html Read More...

As the station bosses worried themselves, then the show into an early grave, there is some good news.

Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series. Read More...

The lack of comment from the IT industry on the new Carbon Age has been suspicious in it's absence. And for good reason. Read More...