Printing
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Print community clocks up CO2counter

24/02/10 16:39
One month after its launch and printers are continuing to consult new research from RMIT on the carbon impacts of paper manufacture. Read the full article in Print 21
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The path to the independent and honest measurement of carbon emissions in printing

15/02/10 16:18
The printing industry is doing a much better job of reducing its environmental footprint than many of the other marketing channels available in this use-now –and-throwaway society.

The trouble is they don’t believe you. The substrate you use was once a home for a cuddly koala so no amount of Green Star Ratings or ISO14001 logos will make a difference . They hold the keys to the marketing coffers and currently they are not going to spend what they once did on paper-based communications.
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Carbon impacts of paper manufacture literature review study

01/12/09 14:12
The Gaia Partnership commissioned the Centre for Design at RMIT University to provide an overview of life cycle assessment studies (both local and international) focussing on carbon impacts related to the manufacturing of paper. Carbon Impacts of paper manufacture literature review by RMIT
View more documents from Christopher Sewell.
" rel="self">Read the full report Read More...
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The dangers of being tainted by the 'Carbon Neutral' tag

05/02/09 17:06
Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The result is a report that shows the shoe size of your carbon footprint.




Now that you are enlightened as to the contribution you are making to world pollution and global warming, you can walk around any given corner and run into a gaggle of carbon off-setters who will magically change your CO2 into a majestic stand of whispering casuarinas. All for the price of just a few pieces of gold. Read More...
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Greening the internet by the Americans?

31/10/08 18:04
What are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? Read More...
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The carbon impact of printing. A simple guide

25/07/08 16:30
1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon emitting paper is the quickest way to reduce your footprint. Do not be misled by the carbon neutral label. Ask about the energy source. Read More...
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Beware of the carbon neutral lure

25/07/08 16:25
In Australia there has been a rapid growth of marketing services companies claiming ‘carbon neutrality’, and built-in offsets’.

Regardless of how many trees you pay to plant the point is the emissions are still occurring in the first place. Read More...
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The Hidden Carbon Culprit

25/07/08 16:20
The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office.

Marketers tend have a simplistic catch-cry of ‘move away from paper based communications and go on-line’. So let’s have a look at some basic facts and figures about on-line.  Read More...
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