Comparing Carbon emissions
25/07/08 16:18 Filed in: Marketing
With all the new terms appearing around the world of
greenhouse gases it is hard to keep up. Carbon
offsets, carbon trading, carbon neutral and green
washing are a few of the more common that are being
bandied around.
When looking at the world of marketing communications it starts to get harder to know if you are doing the 'right thing'.
When looking at the world of marketing communications it starts to get harder to know if you are doing the 'right thing'.
With all the new terms appearing around the world of
greenhouse gases it is hard to keep up. Carbon
offsets, carbon trading, carbon neutral and green
washing are a few of the more common that are being
bandied around. When looking at the world of
marketing communications it starts to get harder to
know if you are doing the 'right thing'.
Should I specify recycled stock for the brochure or a FSC labeled gloss paper?
Or even better why not put it on-line or burn to a disk and save the rain-forest.
Here is a statistic to ponder.
A 24 page brochure during it's life from chain-saw to the final printed product in your hand will have emitted approximately 25 grams of greenhouse gases into atmosphere. When burning it to a humble CD it will had added 350 grams! That's 14 times the weight of CO2e adding to climate change.
Should I specify recycled stock for the brochure or a FSC labeled gloss paper?
Or even better why not put it on-line or burn to a disk and save the rain-forest.
Here is a statistic to ponder.
A 24 page brochure during it's life from chain-saw to the final printed product in your hand will have emitted approximately 25 grams of greenhouse gases into atmosphere. When burning it to a humble CD it will had added 350 grams! That's 14 times the weight of CO2e adding to climate change.
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